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Title: Traffic Tips To Get People To Your Website

Author: Jean Sutherland

Article:
Let's talk traffic and how to get it. Your website has at most,
10 seconds to grab the attention of your visitor, so you need to
have something "interest grabbing" above the fold. That's a
newspaper term for what people see when looking at the top part
of a paper. With more than 50 million websites out there, your
viewers will demand topic specific information that will make
them bookmark you, recommend you to their friends, and make them
return over and over.

An easy subscribe method on your site is a must. If must have an
easy way for people to subscribe or you are literally throwing
away customers; something you can't afford to do in these
competitive times.

Building a list is one of the single most important things you
can do to survive and stay alive in business. One of the easiest
ways to build a list is to offer something free to all
subscribers. Offer value and people will stay with you for a
very long time. If you don't have a large list of your own, then
barter or buy advertising with someone who does have a large
list with the same target market audience as you.

Take your list, no matter how big or how small and ask your
subscribers to refer 2 people to your site. Offer them something
of value for helping you. Explain to them that you are trying to
build your list so you can improve your site so that it will be
more beneficial to them. We are all just ordinary people out
there and many of us are happy to help others. Make sure there
is a link on your site for people to forward your site to others
with one click. Think, how many times has a friend sent you a
site to look at. We all do it.

Don't forget to always include your website at the bottom of
every email you send. Make sure you use it in a sig file at any
webboard you join. Same for newsgroups. Consider sending funny
pictures out to friends and relatives with your sig file in the
email. As they forward your email to others and they refer to
others it will explode. Make sure you have a very effective sig
file. This allows you to keep building and building.

One of the most important things you can do with your website is
to make sure any link that goes away from your site is set to
open in a new window. This way your visitors do not leave your
site and don't have to try and find a way back once they have
finished at the other site. Your site must be as user friendly
as possible.

Getting your website link on other websites. Links to your site
will affect your search engine rankings. The higher your ranking
the more visitors. It's that simple. But not just any link will
do. You need quality links that also relate to your business.
Avoid link farms. Search engines will view your site negatively
if you are in link farms or god forbid, webrings. Don't link
with just anyone. Go for quality. A free site that will help you
to get and exchange quality links is Ken Evoy's SiteSell. Free
is good and they make it very easy for you. It one reason I
return to their site over and over. Have a look
http://value-exchange.sitesell.com Consider exchanging banners
with these sites. It a benefit for both of you.

Get listed in ezine directories and search engines. Submit by
hand and not by some mass program. Many of them don't work
properly and search engines are starting to ignore them. Start
with http://www.dmoz.org as they feed a lot of other search
engines. Then hit the top five.

Get Google traffic. It's not that hard. There's no special
trick. Simply go to http://www.google.com/webmasters/ and read
their recommendations and then make sure you implement them into
your site so that your site is properly optimized. Set aside
some time every day...15 minutes to an hour and work on
optimizing your site correctly.

Want to get into Yahoo the free way. It's easy...visit here
http://submit.search.yahoo.com/free/request It may take a month
or more, but it will save you a lot of money. If you are in a
hurry and time is money then used the paid listing. It by no
means guarantee that you will get it and they will not refund
your money if they reject you, but if you have done things right
you should be ok.

If you can write articles do so. If you don't then put
appropriate articles on your site for others to read. Either
will bring you traffic. Archived articles that you have written
can bring you traffic for years to come. This is an effective
long term strategy and will help to establish you and your
credentials as well. A popular ezine directory like
http://www.ezinehub.com will give you some insight on what
ezines will accept your articles and submitting to ezine article
sites will give you even wider distribution. Make sure all your
articles include a small footer at the end, about the author.
This should be kept to 4-5 lines and has to be as effective as
possible in order to bring you new visitors.

About the author:
Jean Sutherland has successfully run her own ezine for over 6
years and has a subscriber base of 35,000. Her ezine is geared
to people doing business online and beside offering free
software, it also provides traffic & marketing tips, informative
business articles, free ebooks and computer tips for those
trying to work online.

http://www.emailpromotions.net   http://www.spasoftheworld.com

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Title: Determining Keywords

Author: S. Housley

Article:
Determining keywords is a critical step in web design. If your
website and meta tags do not contain related keywords, web
surfers will be unable to find your website when they conduct
searches.

The formula is a little tricky - you will need to locate terms
that are popular and relevant to your site. These terms may or
may not be terms that *you* feel are relevant terms. The optimal
terms in a site should be terms that a potential customer would
use when searching for a website with your content. In order to
achieve success your website should be optimized with terms and
phrases that are descriptive, related to your content, and which
receive a significant amount of searches. The caveat, of course,
is that you want to find terms and phrases where there is little
competition, so you quickly achieve high ranking in the
important search engines.

relevant + popular with searchers but not with competitors =
success

Markets saturated with other sites competing for search terms
make it difficult to find quality keywords. Sometimes it is
better to optimize for a less popular term, one that is more
targeted at your visitor, as it will likely have a higher
conversion rate than a less specific popular term. The first
step to determining keywords is brainstorming a list of logical
terms and phrases that relate to your product or offerings. This
should be done by a number of individuals; sometimes people have
very different ideas for search terms and by identifying a
variety of people and their search terms you may tap words that
hadn't occurred to you. There are a number of free and low-cost
tools available online and for download that will allow you to
expand and research terms that have been brainstormed. The
results typically vary with the tools but overall the tools will
assist you in determining where to focus your keyword efforts.
The tools will often assist with pay-per-click engines, creating
expanded, related keywords or phrases that can be bid on.

In addition to examining log files to see what terms customers
are using to find a website, visit competitors’ web sites and
examine their meta tags for additional terms, use a thesaurus to
find related terms, include misspellings of keywords in your
meta tag keywords, and optimize for various forms of nouns and
verbs, including tenses and plurals.

Keyword Tools -

KeywordTumbler - KeywordTumbler takes existing keyword phrases
and generates multiple variations, reordering the words. This
allows you to build a large keyword list in seconds.
http://www.keywordtumbler.com

TheDowser - Overture Keyword Tool, Google Keyword Sandbox,
Keyword Harvester, Google AdWords report analyzer, Google
AdWords optimization tool, log file analyzer, conversion
tracking and optimization tool. http://www.thedowser.com

WordTracker - Wordtracker helps you choose the right internet
marketing keywords that will help your search engine placement
and ranking. Use Wordtracker for keyword research. Web marketing
is all about search engine ranking, and that starts with the
proper internet marketing keywords. Get a free keyword report
and web site promotion information! http://www.wordtracker.com

Keyword Suggestion Tools - A handy little tool will show you the
results of your query from both Wordtracker and Overture for
determining which phrases are searched most often. Enter a
search phrase below to see how often it's searched for, as well
as get suggestions for alternate (but similar) keywords.
http://www.digitalpoint.com/tools/suggestion/

Keyword Ranking Tool - This utility can be used to check search
engines for keyword ranking and track search engine ranking for
your various keywords over time, which, as you probably know, is
critical when doing search engine optimization.
http://www.digitalpoint.com/tools/keywords/

Overture Keyword Tool - After entering a keyword or phrase,
Overture provides a list of related phrases that have been
searched on. The tool provides a count that indicates the number
of times the phrase has been searched on.
http://inventory.overture.com/d/searchinventory/suggestion/

Topword Tool - Topword Tool is a free online tool that analyzes
a complete web page and counts keyword occurrences, as well as
keyword phrases (number in brackets), equal to or above that set
in the Minimum Occurrences setting. It supplies a list of
keywords and keyword phrases which are most likely to achieve
the highest rankings on a major search engine. The tool will
also analyze your meta description/keyword and title tags and
then, through color coding, inform you of words/phrases which
should be included. The main use for this tool is checking your
optimization and tweaking existing web sites to rank well.
http://www.abakus-internet-marketing.de/tools/topword.html

Google Suggestion - The Google Suggestion is a new online tool
for webmasters. As you type into the search box, Google Suggest
guesses what you're typing and offers suggestions in real time.
This is similar to Google's "Did you mean?" feature that offers
alternative spellings for your query after you search, except
that it works in real time. For example, if you type "bass",
Google Suggest might offer a list of refinements that include
"bass fishing" or "bass guitar". Similarly, if you type in only
part of a word, like "progr," Google Suggest might offer you
refinements like "programming", "programming languages",
"progesterone", or "progressive". You can choose one by
scrolling up or down the list with the arrow keys or mouse. The
tool provides a number that indicates the number of searches a
specific word or phrase has had.
http://www.google.com/webhp?complete=1&hl=en

Keyword statistics give webmasters a way to tap into what is on
the minds of Internet consumers. When you can match your
marketing efforts to the various ways people locate their items
of interest on the net, potential customers will be streamed to
your site like ants to a picnic.



About the author:
About the Author: Sharon Housley manages marketing for
FeedForAll http://www.feedforall.com software for creating,
editing and publishing RSS feeds and NotePage, Inc.
http://www.notepage.net a wireless messaging software company.